Tag Archive | Creation

Managing innovation? First freeing creativity

Managing Innovation Freeing Creativity

Innovation & creativity: 2 things different

Innovation and creativity are not the same thing. This might not come as a big revelation, but too often companies treat the two as if they’re one and the same. Here’s a simple way to tell the difference: If you can measure it, it’s innovation. This week’s lead Searchlight item talks about the metrics you can use for managing innovation, starting with the importance of using a common language when crafting ideas into innovations.

Common language is a key first step, author Drew Marshall says, because your employees who have the biggest ideas might not technically be your innovators. They might have the ideas but not know what to do with them. Top companies like Google famously set aside time for employees to explore innovation — but what they’re really encouraging, Marshall contends, is that necessary first step — some free time for minds to wander.

Creativity first!

Creativity precedes innovation. Last summer at the Gartner Inc. Catalyst conference in San Diego, I joined a packed hall of IT leaders who sat in rapt attention during a keynote address from famed graffiti artist (and former entrepreneur) Erik Wahl. Bounding around the stage and through the audience, he encouraged people to remember and embrace the creative freedom of their youth, pausing only to paint perfect pieces of pop art before their eyes.

The audience exploded into a standing ovation, which to me translated as “Yes! Get me a canvas!” There was definitely a buzz, and maybe that buzz carried people through the day. Maybe it was just the pep talk some of them needed to get their creative juices flowing again. Here’s hoping that back home, those big ideas were met with the guidance needed to transform them into real-life innovations.

Check out SearchCIO’s own coverage of these topics Boston CIO uniting citizens and the city through gamification CIO advises focus on making mobile applications ‘killer apps’ Cracking the big data analysis code Before you run out and buy a set of oil paints, check out the rest of this week’s roundup which includes a look at perhaps the most critical battle in the data wars — the next killer mobile app, why Facebook is so last year and more. Your employees are simply endless founts of creativity, but the world will never know it unless you know about managing innovation. Data doesn’t get much bigger than this. Forget about companies owning information that helps them target you as a consumer; next week the Supreme Court will consider whether companies can own and patent human genes.

Teenagers sick of something? Can’t be! It’s not surprising that teens are tiring of Facebook; but for the sake of knowing your future customers and employees, it’s useful to note that a new study shows they’re drifting from traditional social networking altogether. Once just considered a cheap alternative to texting, messaging may be emerging as “the killer app in mobile.” It’s those darn teenagers again. (This may shed some light on Facebook Home.)

Don’t view these findings about consumer shopping preferences as an excuse to keep your mobile e-commerce app on the back burner. Read the article, take a deep breath and get back to work! For once when the government is accused of playing games, it can take pride in the barb — it’s using gamification to improve the nation.

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Creativity: to ask the right questions

This post about creativity, how to organize brainstorming and how to ask questions for catalyzing creativity is absolutely right. To be read urgently.

sparkinsights

The power of asking the right questions

One of the most powerful ways of getting the best ideas from brainstorming  and sparking creativity is to start with the right question.

The opposite is also true – you can spin your wheels, and kill ideation by asking the wrong question.

Too often, brainstorming meetings get stuck in a rut. They either cycling over the same ideas, go off on a tangent that ends up miles from your business, or is simply uninspired and flat. Most often, it’s because we started with the wrong question – one that is either closed-ended, suggests a solution, or is too wide open.

A common myth about creativity

One of the most persistent fallacies of creativity is that to be creative, we need to remove the boundaries and that brainstorming needs to be wide-open. The reality is that we need some boundaries and direction to have…

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6 Ways to Encourage Creation and Innovation

5waystobecreative

What is creativity?

Sir Ken Robinson, an internationally recognised expert in education, leadership and innovation, has described creativity in an easy to understand and succinct way. He wrote that creativity is “the process of having original ideas that add value”.

That is a straightforward definition, but the real difficulty comes in actually being able to think differently or “out of the box”. It is a very rare and valuable skill to be able to come up with ideas that are truly original and different to anything currently out there on the market.

Creativity always has to be relevant but it is crucial to the success of any business. Without originality, businesses have no way of differentiating themselves from their competitors in the market place. Being different from rivals has become increasingly important in the modern business environment.

Ways to encourage staff to think differently

Taking all of this into account, it is vital to encourage staff to think differently and this can be done in several ways.

  • Give your staff the time and the space to be imaginative and creative. Apple is a great example of a company which has benefited enormously from this. Up to a fifth of their working day is given to creative thinking sessions. Innovation is a key characteristic of the company so it is vital for Apple to inspire staff and to give them the space to be original.
  • Constantly question yourself and your working practices. Instead of sticking with tried and tested methods, business leaders should always be thinking of alternative approaches when it comes to solving issues and problems. Simply posing the question can lead to new ideas and projects, which opens up valuable income streams.
  • Encourage people to work in groups. That way, ideas can be shared along with responsibility and the credit for success. A company which has an overly competitive and individualistic culture can stifle creativity.
  • Do not to ridicule people who are brave enough to think differently from the rest of us. If people are scared of being mocked then they are going to be reluctant to step forward with new ideas.
  • Creative process needs to be fun. Even if running a business and hitting targets is serious as people’s livelihoods rely on the success of a company. If you want to inspire people to think differently then you have to create the right culture and environment to allow them to do just that.
  • Focus on attractive targets. An usual mistake done by managers is to ask their staff to devise concrete innovations. Before thinking solutions, firstly it is important to reflect the desired goals, need before profit.

Creativity not enough to guarantee success

However it is important to remember that creativity on its own is not enough to guarantee success. The focus should always remain on how to use innovative thinking to make the company financially successful. Stick to these rules and there is every chance you will have a success story on your hands.

Article used

http://robyscar.wordpress.com/2013/03/16/5-ways-to-encourage-creative-thinking/

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