WalmartLabs keeps getting smarter with Inkiru acquisition

 big data - data analysis

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Inkiru has developed an active learning system that combines real-time predictive intelligence, big data analytics and a customizable decision engine to inform and streamline business decisions

Predictive intelligence bought by WalmartLabs

Inkiru‘s predictive analytics platform will enable us to further accelerate the big data capabilities that @WalmartLabs has propelled forward at scale…including site personalization, search, fraud prevention and marketing. Walmart’s data scientists will now be able to work with big data directly and create impact faster than ever before.

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By Derrick Harris (courtesy GigaOm)
Summary:WalmartLabs has acquired a predictive analytics startup called Inkiru to bolster its ability to create better customer experiences through data. The division of Walmart was created in 2011 on a foundation of big data.
Walmart, it seems, will not go gently into that good night when it comes to the company’s fight against e-commerce giant Amazon. It offered more evidence of its longevity on Monday, as WalmartLabs, the company’s division dedicated to developing new technologies for the web and mobile worlds, acquired a predictive analytics startup called Inkiru.

Inkiru, which has created software for real-time predictive analytics for things like customer targeting and credit risk, seems like a fine fit with the WalmartLabs mission. On mobile devices, for example, being able to deliver deals to customers at the right time and the right place is critical. Here’s how WalmartLabs characterized the fit in a press…

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About olivierlehe

Passion for Innovations

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