The Rise Of Social Commerce: How Tweets, Pins & Likes Can Turn Into Sales

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1 article showing how in the future the social media will be the entry gate for e-commerce web sites that will generate more and more revenue. We will for sure use more and more social media to access the right web site we would like to watch, more than web search tools (as Google, Bing or Yahoo).

This is why search tools companies buy currently social media web sites as YouTube for Google or Tumblr for Yahoo. These aggregation will continue in the next years.

TECH in AMERICA (TiA)

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by Josh Luger (courtesy BusinessInsider)

BI Intelligence

Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?

In a new report from BI Intelligence, we look at successful examples of businesses and business models for generating commerce via social media-based strategies, analyze Pinterest’s success as a social commerce platform, look at Facebook’s potential as a social commerce contender, and examine the e-commerce conversion and order value gap.

Here’s an overview of the converging trends that promise to transform social media into a viable commerce platform:

The rise of mobile: The rise of mobile, which means shoppers can price-compare and solicit advice…

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About olivierlehe

Passion for Innovations

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