Pros and Cons of Social Networking for Insurance Agents

  social-media2 Nowadays we can almost say that virtual life became as important as the real life, at least when it comes to business. It certainly helped us to broaden the number of acquaintances.The computerization of socializing has become an inevitable part of the present and the future.General internet statistics shows that it took the radio 38 years, the television 13 years, and the internet 4 years to reach 50 million users. These statistics speak for themselves.

Social media has become an increasingly important tool to engage clients and understand their needs and preferences. More and more agents are starting to use such websites as Facebook, Twitter and LinkedIn in order to interact with their customers on a daily basis.

Recent statistics

  • one out of every seven minutes spent online is on Facebook
  • 61% of LinkedIn members use it as their primary professional networking site
  • 34% of medium and 27% of small businesses use social media for business
  • 340 million tweets are sent every day
  • 62% of marketers say that social media has become more important to their marketing campaigns in the last 6 months

But as much as this type of communication can help you, it isn’t perfect. Here are the general pros and cons of this situation.

The pros

  • Price- most social media platforms like Facebook and Twitter are free to use
  • Speed -sending personal messages takes seconds
  • Ease- easy promotional method for your career
  • Opportunity- engage with people that you wouldn’t meet in real life
  • Promptness- present the up-to-date information or publicize events in real time
  • Comfort – with a business social network, you can take your entire network with you
  • Availability- you can be active on social media anywhere
  • Growth- broaden your clients data base

Sounds perfect, doesn’t it? The advantages have caught your attention. On the other hand, you should be well aware of the possible pitfalls.

The cons

  • Sharing- personal information is easily available and can put you at risk
  • Fraud – fake advertisements can invite unwanted viruses and spywares to your computer
  • Tracking- employers can always track you
  • Hacking- you can get hacked

However, there is no need to panic about it, as there is always the solution for every situation. Just follow this simple and effective advice that will keep you out of trouble.

How to Use Social Media Safely and Effectively

  • Use privacy settings wisely
  • Change your password often
  • Make sure everything is right before sending an update or a tweet or anything else
  • Carefully map out and consider the negative and positive side of the information you
  • Would like to post and how it is going to influence on your personal and professional life
  • Humanize yourself and you will see more people will come to you
  • Maximize your business’s potential by participating in social networking sites
    also remember not to be too pushy about your achievements
  • It takes time to establish the fruitful relationships, so don’t rush
  • Be sure to maintain security settings so you could avoid cyber-stalking and identity theft or any other form of harassment

The concerns about social networking should not overwhelm you. Just find the right platforms for your business and develop a following. Eventually you will see results. Do you know other effective methods that you would recommend in order to boost up the career perspectives?

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About olivierlehe

Passion for Innovations

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