Creativity: to ask the right questions
This post about creativity, how to organize brainstorming and how to ask questions for catalyzing creativity is absolutely right. To be read urgently.
The power of asking the right questions
One of the most powerful ways of getting the best ideas from brainstorming and sparking creativity is to start with the right question.
The opposite is also true – you can spin your wheels, and kill ideation by asking the wrong question.
Too often, brainstorming meetings get stuck in a rut. They either cycling over the same ideas, go off on a tangent that ends up miles from your business, or is simply uninspired and flat. Most often, it’s because we started with the wrong question – one that is either closed-ended, suggests a solution, or is too wide open.
A common myth about creativity
One of the most persistent fallacies of creativity is that to be creative, we need to remove the boundaries and that brainstorming needs to be wide-open. The reality is that we need some boundaries and direction to have…
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