Lafarge places innovation at the heart of its strategy


Innovation at the heart of the strategy

The manufacturer of building materials Lafarge intends to place “innovation at the heart of his strategy”, said the group’s CEO Bruno Lafont, who wants to reach 450 million to innovation of the period 2012-2015.

This objective should be achieved one year ahead in 2014, he confirmed in a press conference devoted to programs of research and innovation group.

“The challenge is to move from being a material manufacturer to a provider of solutions for the construction”, he added. “We are in acceleration phase”, assured the CEO.

Innovation budget to be increased by 2.5

In 2012, the Group recorded € 80 million related to innovation and target in 2013 200 million.

In this context, new products, offers and services expected to account for 60% growth, 40% is related to business improvement and new market segments,

The Group has strengthened its presence in emerging markets, which in 2012 accounted for 59% of its sales totaled, against 32% in 2005. Lafarge has also made a refocusing its activities on heart of business: cement (66% of sales), concrete and aggregates (34%).

In its 2012-2015 strategic plan announced last year, Lafarge aims to generate 1.75 billion euros thanks to cost reductions ($ 1.3 billion) and development innovations (475 million).

The group aims to increase sales due to innovation in this period of “more than one billion,” said Mr. Lafont.

Building Better Cities

To mark the strategic development, Lafarge has adopted a new slogan: “Building Better Cities” to focus on technological improvements, environmental, targeting both mature markets as emerging markets.

The group wants to meet the expected trend of urbanization. In 2050, nearly 70% of the world population (expected to reach 9 billion people) will live in cities, against more than 50% today, according to Lafarge.

The group wants to grow especially in the “special concretes” (self-compacting concrete, fiber, decontaminating or draining): he wants to reach 45% of its concrete volumes in 2015 with these products immovants against third now.

Lafarge in 2012 spent some 118 million euros in R & D will remain at the same level this year, said Mr Lafont.

The group opened in the last 18 months three new development laboratories in France, China and India, and will continue this year with Algeria and Brazil. The goal is to have 10 such centers by 2015.

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About olivierlehe

Passion for Innovations

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