Employees demand more to mobile devices

MobileVisualResponse

Not taking advantage of mobile devices

In 2013, mobile devices are likely to get closer to reaching their full potential. Employees are increasingly relying on them for a wide range of enterprise tasks – from basic to mission critical – such as checking inventory, updating customer information, monitoring sales, changing manufacturing schedules, diagnosing patients, dispatching first responders, or facilitating thousands of other transactions that, until recently, required a desktop or laptop computer.

Yet there’s a problem. Organizations aren’t taking advantage of the significant technological advances in mobile devices or of the devices’ ability to handle a nearly infinite range of enterprise tasks and workflows. Mobile consumers (who are almost always corporate users, as well) are light years ahead of the workplace in how they use mobile technology.

Mobile capabilities to go beyond basic functions

A recent survey we conducted among 1,000 business executives revealed that employees are demanding mobile capabilities that go way beyond basic email and calendar functions. Nearly half of the respondents (45%) said they need mobile access to “management reports and spreadsheets” while nearly a third (27.4%) want access to ERP systems, and a full 98% believe that such access would “somewhat” or “greatly” improve their productivity. However, nearly two thirds of companies (64%) cite security as a “top concern” when providing mobile access, and that’s acting as a major roadblock to enabled enterprise mobility.

Access to real time enterprise data

Mobile access to real time enterprise data and KPIs about operations – rolled up from multiple sources into a single dashboard that can be personalized for each mobile user – plus the ability to take action directly from a smartphone or laptop is already making a difference for many of our customers. They always know exactly what’s going on in their businesses, and they can use that information to make decisions and take action on the spot. Business moves more smoothly, more quickly, and more productively, and that, in turn, provides competitive advantages (because customers see better results sooner).

Serious risk of falling behind competitors

The bottom line is, in fact, competition. Companies are at serious risk of falling behind their competitors if they don’t provide employees with secure, mobile access to the enterprise – access that improves the efficiency of the organization, that can help attract the best (and most mobile-savvy) employees, and that can extend investments in existing enterprise applications and data while reducing the cost of hardware (laptops and desktops) and support.

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About olivierlehe

Passion for Innovations

2 responses to “Employees demand more to mobile devices”

  1. Victoria says :

    Hey Tim,There’s actually a few deerffencis.. The free software is the basic version but still definitely gets the job done without a problem! BeastMobi on the other hand allows you to place videos on your squeeze pages, creates mobile optimized squeeze page, creates mobile optimized thank you pages, gives you the full reporting and allows you to split test, and even creates mobile optimized thank you pages! haIt’s pretty loaded and just makes the whole lead building method much easier.Hope this helps!Adam

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