Prototype of Google Glasses photographed in NYC subway
When Google’s Sergey Brin was photographed on the NYC subway at the end of January wearing a prototype of the Google Glasses, who would ever have thought we’d seriously be talking about “wearable tech” as one of the biggest trends of 2013 without a trace of irony? But the whole notion of wearable tech is transitioned in the past week and seems ready to tip into the mainstream. While Apple toys with the concept of an iWatch, people are signing up to test the new Google Glasses the way they once raced to sign up for Google’s earliest product launches.
While the idea of wearable tech is not new, what’s different about the current iteration is that the fashionista crowd seems to have finally embraced the trend. It’s no longer considered awkward, strange or aesthetically unpleasing to integrate high-tech into clothing, which means it’s no longer surreal to see Google Glasses pop up at events like the Oscars. When Diane von Furstenberg decides it’s time to rock the Google Glasses look, you know that something very interesting is happening in the world of fashion.
The Google Glasses and (rumored) iWatch are not just smart phones in a new guise — they reflect a fundamental re-thinking of how we interact with technology. In short, there has to be a better way to get things done than to stare into a tiny screen and peck away with a makeshift keyboard with two very opposable thumbs. From this perspective, the Google Glasses are at the forefront of making technology seamless, omnipresent and available in ways never before possible.
- Google gets to grips with ‘geek aesthetics’ (guardian.co.uk)
- Google Glasses reportedly coming to consumers this year (slashgear.com)
- New Google Glass video demos true potential of water-resistant wearable (slashgear.com)
- Google Glass Will Be Made in the USA by Foxconn (business.time.com)
- The Google Glass effect (techi.com)