Not taking advantage of mobile devices
In 2013, mobile devices are likely to get closer to reaching their full potential. Employees are increasingly relying on them for a wide range of enterprise tasks – from basic to mission critical – such as checking inventory, updating customer information, monitoring sales, changing manufacturing schedules, diagnosing patients, dispatching first responders, or facilitating thousands of other transactions that, until recently, required a desktop or laptop computer.
Yet there’s a problem. Organizations aren’t taking advantage of the significant technological advances in mobile devices or of the devices’ ability to handle a nearly infinite range of enterprise tasks and workflows. Mobile consumers (who are almost always corporate users, as well) are light years ahead of the workplace in how they use mobile technology.
Mobile capabilities to go beyond basic functions
A recent survey we conducted among 1,000 business executives revealed that employees are demanding mobile capabilities that go way beyond basic email and calendar functions. Nearly half of the respondents (45%) said they need mobile access to “management reports and spreadsheets” while nearly a third (27.4%) want access to ERP systems, and a full 98% believe that such access would “somewhat” or “greatly” improve their productivity. However, nearly two thirds of companies (64%) cite security as a “top concern” when providing mobile access, and that’s acting as a major roadblock to enabled enterprise mobility.
Access to real time enterprise data
Mobile access to real time enterprise data and KPIs about operations – rolled up from multiple sources into a single dashboard that can be personalized for each mobile user – plus the ability to take action directly from a smartphone or laptop is already making a difference for many of our customers. They always know exactly what’s going on in their businesses, and they can use that information to make decisions and take action on the spot. Business moves more smoothly, more quickly, and more productively, and that, in turn, provides competitive advantages (because customers see better results sooner).
Serious risk of falling behind competitors
The bottom line is, in fact, competition. Companies are at serious risk of falling behind their competitors if they don’t provide employees with secure, mobile access to the enterprise – access that improves the efficiency of the organization, that can help attract the best (and most mobile-savvy) employees, and that can extend investments in existing enterprise applications and data while reducing the cost of hardware (laptops and desktops) and support.
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- Teenagers & Smartphones: How They’re Already Changing The World (readwrite.com)
- The Coming Second Wave of Mobile Computing (programmableweb.com)
- Consider the Best Approach for Your BYOD Mobility Environment (blogs.cisco.com)
- Good Mobile CRM Programs Start with Strategy – Not Technology (CustomerEffective.com)
- AT&T to usher in split-personality mobile devices (reviews.cnet.com)
- Securing a BYOD Environment Requires Deployment Flexibility (blogs.cisco.com)
- Mobile cloud computing-The nitty-gritty of it (spyghana.com)
Scaling innovation certainly does pose challenges – particularly when it comes to mobile, unless mobile is at the heart of your innovation strategy.
Today, the top 5 devices activated are iPhones and iPads and enterprise adoption of smartphones is reaching 80%. App development has also accelerated. Companies who were experimenting with a handful of business apps are now deploying dozens or even hundreds of apps. And organizations that were once considered early adopters are now joining the majority. Given the proliferation and impact of mobile, it’s easy to see why scaling mobile innovation is now critical.
But how do you accomplish this? And what role should your Mobile Center of Excellence (MCoE) play? There are four obstacles that may be standing in your way:
1. Putting All Your Apps In One Basket
Mobility is a channel, not only a technology. With expansive proliferation of mobile apps, mobile stores, point solutions and platforms, there is a significant risk of investing in the wrong place – or putting all your eggs in one basket — a point made amply clear by the high rates of mobile app abandonment after first use.
2. Organization Without Representation
How do you organize and operate to drive mobile innovation within your enterprise? What kinds of operating models can capture the strategy and innovation cycles of your mobile effort while also accommodating the sometimes-stormy implementation and survival phase? Identifying influential mobile stakeholders will help you uncover ottom-up alignment opportunities amongst those who drive and support use case decisions.
3. A Use Case is a Terrible Thing to Waste
Today with mobile, the transformation focus is shifting to business user behavior and engagement. Finding the right way to engage users or customers can direct process change and subsequently transform entire businesses and industries. Use cases that leverage mobile technology and provide the right level of business orientation ultimately become the strategic use cases that truly matter.
4. Not Innovating Innovation
To realize the true power of mobility, especially Enterprise Mobility, the innovation process must be ongoing. It needs to focus on finding, building, managing and operating the right mobile portfolio at a predictable cost while also evolving with the needs of your users.
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